Amazon Live: becoming a hotspot for product debuts. Everyone was hooked to their computer on this year’s Prime Day. Because they were watching Amazon Live. The retail giant’s QVC-style video purchasing tool.
It was a mixed bag. Amazon’s livestream with two vivacious hosts discussing the Air Fryer drew us. When they asked the presenters for their favorite recipe, and they responded live. As well as bringing in some unusual live viewers.
The announcement is set to be one of Amazon Live’s most high-profile events yet. To make up for the year of neglect. Amazon has actively encouraged influencers to sell things on Amazon Live. Including Gabrielle Union and Jessica Alba during Prime Day.
Live-stream shopping has long been hailed as the future of e-commerce in the US. But IT companies only recently began investing. Live shopping is available on TikTok, Instagram, and Facebook. Amazon’s event hints at a future where Amazon Live becomes a platform. For all kinds of live events and product debuts for brands.
However, Amazon Live and live video in general will play a big part in future online commerce. Marketers and influencers in the US have embraced the platform, of which Amazon is currently the kingmaker. Brands and tastemakers who have already jumped in are forming best practices.
Why bother with Amazon Live? Why not give it a shot today? Here’s how to start an Amazon Live stream.
How do you start an Amazon Live stream?
Amazon Live is free and easy to use. But not all users can access it. You must be an active Amazon Influencer, a US Professional Amazon Seller using Seller Central. Or a US Vendor with an approved Amazon Store.
If you match the criteria, here’s how to get started:
Install Amazon Live Creator.
iPhone/iPad (the app is currently only available for iOS users).
Strong and dependable Wi-Fi.
You can use Restream or Ecamm or a video encoder to connect an external mic or camera to the app.
I also recommend a tripod for iPhone or iPad streaming.
Prior to going live, you must select a product brand (registered with Amazon’s Brand Registry). Then you name your stream, add products to your product carousel. And either go live immediately or schedule it for later.
What are the benefits?
For E-commerce Brands
Two marketing trends continue to grow and pay off. Live streaming is rapidly expanding, with 47% of users worldwide streaming. More live content than a year ago.
Influencer marketing expenditures exist, and they work. Almost 90% of marketers feel influencer marketing outperforms traditional marketing channels. In terms of ROI.
With Amazon’s new influencer program, brands can work with influencers. Notably live streamers — to increase brand recognition, leads, and sales.
For Influencers
Then the fun begins. Amazon adds exclusivity and new incentives for influencers. Why?
Only Amazon Influencers will be able to broadcast on Amazon. That isn’t an issue on other platforms like Instagram, Facebook or YouTube. Where you’re competing for attention.
Amazon Live awards streamers who make more. You start as a Rising Star and can go up to A-list. Where your products appear on Amazon.com.
Your followers are notified when you go live, and your stream displays on your influencer profile. Your business as an influencer depends on traffic and sales. And when people buy from your Amazon broadcast, you get paid on top of that.
So, is Amazon Live worth a shot?
The numbers and signs lead to yes. Amazon Live may not have the user adoption of Instagram or YouTube. But its significance in the ecommerce sector is undeniable. Amazon accounted for 46% of US ecommerce spending in 2019. And that figure is predicted to rise to 47% in 2020.
It’s simple to promote products, leverage special deals. And establish a strong following that leads to increased sales with the correct promotion.
Amazon Live is still a secret. But it’s only a matter of time before more brands and influencers take advantage.
