Weverse
The Ideal App
I believe that this location is ideal for fans and idols to interact and share memories. Additionally, it aids in the development of friendships with other fans! I’ve made numerous friends through the app. I’ve also witnessed an outpouring of support and love directed toward one another. I believe it is truly wonderful. I’m amazed at the amount of content available!! There is much to do and see. I don’t believe there is a better app than Weverse. Additionally, a dark mode should be added! Numerous users have requested this for some time, and I believe it would be an excellent addition. To summarize, Weverse is the ideal application for interacting with and sharing content with K-pop idols! In general, I enjoy the app’s layout. Excellent work!
I believe that this app is quite cool and facilitates communication between fans and artists, though I’d love to see a feature that allows for live streams as well as professional translators or fan accounts that can be awarded with a translator badge and automatically pinned at the top to assist in translating, in bts’ case, for army members who do not speak Korean:)
Additionally, it would be fantastic if you could customize your home screen to feature only artists you admire. Because you cannot access other artists’ Weverses unless you join them officially, it may be a waste of space for them to be there; I believe it would be more convenient and simple to remove them.
Description
What is Weverse?
Weverse is a South Korean entertainment company’s mobile application and web platform. The app geared toward musicians and focuses on multimedia content and artist-to-fan communication. Weverse Shop (formerly known as Weply), the accompanying e-commerce app, sells subscriptions to Weverse content, as well as artist-related products and merchandise.
It offers both free and paid content, such as educational and entertainment videos, Instagram Story-style updates, artist-to-fan interactions, and platforms for users to connect.
The app also distributes official Hybe (formerly Big Hit Entertainment) press releases on behalf of its label artists.
Weverse Company, a subsidiary of Hybe, developed the software (formerly beNX).
In March 2020, it had 1.4 million daily users from 200 countries, and Weverse Shop had 1.8 million.
Development
Weverse Company developed the app, a subsidiary technology company of Hybe Corporation focused on digital platforms and customer service.
According to Seo Wooseok, president of Weverse Company, the app was created to allow K-pop artists to interact with fans “on a deeper level” than YouTube or Twitter, which prioritize content delivery over communication. Lenzo Yoon, co-CEO of Hybe, described the app as a “one-stop shop for the music industry.”
According to Jenny Zha, CEO of digital media consultancy Infinitize, K-pop “market leaders” such as BTS, who have built sizable fan bases, no longer need to focus on discovery but rather on monetization and ownership of their content. Zha explained in an interview with Billboard that “Labels want to […] develop an asset that they can own and leverage for other artists and ventures, knowing that fans will follow the content wherever it is. It ensures the label’s long-term security.”
In June 2019, Hybe launched the e-commerce platform Weply. It evolved into the app Shop.
A three-day Love Yourself: Speak Yourself stadium tour in Seoul, South Korea, revealed the app in October 2019. The advertisement was simultaneously shown to 130,000 concertgoers, live stream viewers, and movie theaters.
On January 27, 2021, Naver Corporation announced the acquisition and integration of Weverse’s V-Live service.
Platforms
Weverse Shop is an online store that sells products from Weverse’s entertainment and communication apps.
Both apps are available for free on the Apple App Store for iOS and the Google Play Store for Android. Weverse’s web and mobile platforms host a variety of free and subscription-based content, including videos, Instagram Story-style updates, artist-to-fan interactions, and platforms for users to connect. The Weverse Shop website and app sell subscriptions to individual series, as well as fan memberships and merchandise for groups.
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